People driven design and branding

People driven design and branding

Regrettably, the term “branding” isn’t about affixing a label to a leather hide. [url=http://www.wired.com/news/mac/0,2125,56677,00.html]Wired article about Apple Computer and branding.

“Apple’s design is people-driven” the article quotes.

I got to thinking about this relative to some pictures I picked up on the way home, then, a little later, after looking at the pictures again, I got to thinking about a sense I had from a book called [url=http://www.powells.com/cgi-bin/partner?partner_id=26122&cgi=search/search&searchtype=isbn&searchfor=0684868849][i]Roads[/i].

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Dominant theme? Sky.

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I started out to write about branding and making the site as a “people driven” or, to be more honest, more “reader driven” than it currently is. I was motivated to do some tweaking the other night.

Then I got to see my pictures. Lots and lots of sky. Wide open spaces. West Texas. Big Bend. Cheap cameras. But still, I was looking for that sense of space.

One of the pictures of my all-time favorite image, the Marfa Mystery Lights highway sign, turned out better than I anticipated, with a shot of the mountains, pointing down that road to Alpine. It rapidly became a banner and I spent a little too much time messing with the graphic programs.

What I couldn’t figure out was how all the blue sky wound up in my pictures.

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