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In fishing, there’s always a new line of plastic baits that look like this or that, and the baits are supposed to resemble a living critter of some variation.
My personal favorite – this week – is a crawdad-looking piece of plastic. Sinks or floats, little claws in fluorescent colors wave around in the current.
Since I didn’t nail another fish Wednesday evening, although I had at least one run off with a lure for a second, a solid strike, just no hook-up, I was thinking about new baits.
There’s always something new, better, does the job faster, gets more bites, something-something-improved, coming along.
The problem with Google these days? Feature creep. Happens with the best of websites, the best of software, the best of the best, all of it usually succumbs to feature creep. That’s where one last addition is tacked on, something to make it better than the rest. But is it really better?
“Just [i]one more[/i] feature, and then the website will really hum!”